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The Conference is Coming
October 05, 2015
You heard that right, theIHAF Annual Conference is coming—to the Revere Hotel Boston Common. The Revere offers us a unique, innovative and versatile event space, which will be completely taken over by our conference, awards show and attendees. A brand new venue for IHAF and one we’re excited to …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Don't Miss Out!
September 04, 2015
Living and working in New England, I always head into September hoping for that burst of Indian summer—dreaming of fall beach days and warm nights outdoors. With the last bastion of summer right around the corner, it's easy for us to yearn for something new to look forward to. Lucky for you, IHAF …
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The Art. of Effective. Communication.
August 31, 2015
The Art: Communication is an art. You have to be skillful, intuitive and nuanced; and you have to learn the different strokes to use with different folks. Effective: If you're not effective, what's the point? Effectiveness is the barometer of any successful exchange.Communication: Ah, the key. What …
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Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
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Lessons from Four Harmonious Friends
August 10, 2015
When we were younger, team building happened all the time—without us even realizing it. As children, we learned how to get along in the sandbox, to share and play nicely with other kids. I’m reminded of an old folktale: The Four Harmonious Friends—Bird plants a seed; Rabbit waters it; Monkey …
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Real Patients. Real Stories. Real Collaboration.
June 01, 2015
Telling your company’s brand story can sometimes seem like a life-or-death proposition. For Baylor Scott & White Health, one of the largest not-for-profit health care systems in the country, their brand IS life or death. And they've spent years perfecting the process of storytelling...navigating …
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Collaboration Inside & Out
May 26, 2015
If orange is the new black, collaboration is the new integration.
Remember when agency integration was all the rage? Just a few years back, clients and agencies focused heavily on the importance of strategically communicating across multiple channels. While still important, integration has been …
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