• Building a Creative Environment

    June 08, 2015

    When I was in third grade, my mom and I ran into my teacher (a grim, severe drill sergeant) in the cereal aisle of the grocery store. I still remember how long it took my brain to recognize Mrs. Strictman. Her face was familiar, but foreign in that environment.

    The grocery store was all joy and …

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  • Nametags Are Not for Nerds (And Other Tips for Attending the IHAF Awards Show & Annual Conference)

    October 31, 2014

    • by IHAF Staff

    IHAF’s biggest event of the year, theIHAF Awards Show & Annual Conference is right around the corner. With a snazzy newvenue, a two-day, action-packed agenda, and more opportunities for networking and participation than ever before, what can you do to get the most out of attending? Here are a few …

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  • Meet the CMOs

    October 01, 2014

    • by IHAF Staff

    The IHAF Awards & Annual Conference is our largest event of the year, drawing up to 200 attendees from an assortment of companies nationwide. Our 2014 conference is themedCorporate & Creative, focused on the duality of in-house agencies today—the classic, conservative corporate side and the …

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  • Winning Workflow Leads to Winning Work

    September 24, 2014

    You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …

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  • Better Than Sliced Bread

    September 17, 2014

    What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …

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  • Collaborating on Creative Reviews

    September 15, 2014

    There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …

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  • A View from the Top

    September 08, 2014

    Workflow. Look it up on dictionary.com. It’s defined as “the flow or amount of work to and from an office, department or employee.” Scroll down on the page and you’ll also see it used in a sentence: “But even after years of practice and experimentation, her workflow remains breathtakingly …

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  • Licensed to Drive

    September 02, 2014

    There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

    This month at IHAF, agency workflow and …

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  • Location, Location, Location

    August 27, 2014

    • by IHAF Staff

    As we countdown to the 2014 IHAF Awards Show & Annual Conference on November 13 and 14, we thought it might be nice to feature an aspect of the event that we don’t usually highlight—the venue. This year’s show and conference is being held at one of Boston’s most fashionable and distinctive …

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  • Tools for Marketing Tools

    August 18, 2014

    One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”

    While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …

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