Two Days to Game Time

November 07, 2016

• by IHAF Staff

After months of meticulous planning and prep, the IHAF Annual Conference & Awards Show is just two days away. And while conference attendees are wrapping things up in the office before heading to Boston, the IHAF team is wrapping everything from signage to speaker prep. We are particularly …

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Meet our 2016 Sponsors!

October 24, 2016

• by IHAF Staff

The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …

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Data-Driven Marketing: It Takes a Village

August 29, 2016

• by Martha Bush, SIGMA Marketing Insights

At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.

Speaking with Judy …

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Helping Clients Appreciate Big Ideas

August 15, 2016

• by IHAF Staff

After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”

If this sounds like déjà vu, the …

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What’s Your Story?

August 01, 2016

• by Davielle Pierrette, IHAF

The unique contributions internal agencies and creative teams make deserves recognition, wouldn’t you agree? Well, how does winning the In-House Agency of the Year Award sound? I bet it would sound pretty good to your team; imagine how great it would sound to your clients! (I’ll give you a moment …

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Lessons from the Leaders

April 25, 2016

• by Ken Volk, Chairman, Kronos Incorporated

To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …

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Sarah Says Goodbye

December 28, 2015

• by Sarah Cavicchi, IHAF

“If you want to achieve some really big and interesting goals, you have to learn to fall in love with hard work.” –Steve Pavlina, personal-development blogger, book author, and motivational speaker

Falling in love with hard work isn’t hard to do at IHAF—and boy, have we accomplished much in the …

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Can This Relationship Work?

October 19, 2015

• by Robert Berkeley, Express KCS

We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …

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