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Inspiring a Purpose-Driven Creative Culture
August 26, 2019
Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.
In Darren’s …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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Is Your In-House Agency Future Proof?
July 15, 2019
While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …
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Getting It Right: Process & Positioning
June 03, 2019
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …
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Enter Your Sunday Best!
May 20, 2019
Awards season is underway at IHAF and our in-house community is buzzing as they thoughtfully consider the work they’ve produced over the past year, choosing the best of the best to enter into our 2019 In-House Creativity Awards.
In fact, members tell us year after year that there’s no better way …
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Boosting Performance Through Behavioral Analysis
May 15, 2019
Humans have sustained by following something that is instinctual to all of us—tribal loyalty. We are drawn to likeminded, like-valued people which has made it safer, easier and more effective for us to survive for many thousands of years.
Analyzing human behavior, whether driven by digital data …
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Is a Virtual Model Right for Your Team?
February 11, 2019
With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …
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Meet a Member: Joan Yenawine of Combined Jewish Philanthropies
December 10, 2018
Earlier this year, I had the pleasure of meeting Joan Yenawine, Associate Creative Director with Combined Jewish Philanthropies (CJP). Reconnecting recently, Joan opened up about some exciting new changes involving her team and how they’re leveraging the IHAF community to advance even further.
One …
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Hallmark Wins Best of Show!
November 12, 2018
Last Thursday evening, over 300 in-house enthusiasts gathered to celebrate creative excellence at the 10th annual IHAF Awards Show—a festive and fun experience! Attendees admired over 650 submissions displayed during the cocktail reception, anticipating which teams would win Gold, Silver and …
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Hiring for Talent, Not Location
October 29, 2018
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in …
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