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Setting Goals & Scoring Big with Team IDEA
February 16, 2015
One of the beauties of being an in-house creative agency is that you interact with your clients every day, even after a project is over. Building those relationships outside of a work product gives clients the opportunity to provide informal feedback on a daily basis, whether you’re meeting about …
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Does Your In-House Agency Have a Mission?
February 11, 2015
Every workday, in-house agency teams are focused on tasks to punch their lists, complete their projects and move the needle. With dwindling resources and burgeoning workloads, it’s easy to get caught in the deadline-driven grind. Skilled management can elevate morale and keep employees motivated by …
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Your Mission? Value!
February 09, 2015
IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …
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Ready, Set, Goals!
February 02, 2015
A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.
One of the things I see in-house …
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We’re Focused on YOU
January 26, 2015
Last Friday, the IHAF Board of Directorsgathered to formally kick-off our 2015 program and to begin laying the groundwork for 2016. Now, I know what you must be thinking, “You’re focusing on 2016 already?” Well no, actually, we’re focusing on YOU. You see, at the close of each year, we survey our …
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Mark Your Calendars—Events Galore!
January 21, 2015
Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …
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Member Benefits Deliver Measurable Results
January 19, 2015
There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.
The IHAF Performance Evaluator is a …
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Time for “Fitness” Training
January 12, 2015
How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
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