-
Share:
Adding Flavor to Target
April 18, 2017
What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …
-
Share:
Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
-
In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
Share:
-
Share:
Meet an Ambassador: Theresa D’Alessandro
March 27, 2017
At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.
As CVP and Director, …
-
Share:
Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
-
Share:
Five Reasons to Attend HDL 2017
March 13, 2017
Once you enter the professional world, opportunities for ongoing education can be few and far between. No matter how proud you are of your experience or degree, we all need to stay fresh. That’s why a trip to the HOW Design Live conference could be just the thing to inspire your work and boost your …
-
Share:
And the Oscar Goes to… Proofreading!
March 06, 2017
In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.
What I’m referring to, of course, is the mistaken …
-
%20edit.jpg "marketing-to-millennnials (002) edit")
Share:
How to Customize Your Marketing for Millennials
February 27, 2017
Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.
To better understand how to market to millennials, we …
-
Share:
Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
-
Share:
Engaging Consumers with Playable Mobile Ads
February 13, 2017
Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …
%20(1).pdf%20-%20Copy.jpg "TTC Logo Color_v1 (1) (1).pdf - Copy")
%20(1).png "XR_Logo Lockup_Off Black_CMYK (1) (1)")
