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Could Outsourcing Solve the Skills Gap?
June 26, 2017
A core challenge that successful agencies often face is how to balance growth with increasing payroll costs. The nature of creative businesses means a paradox has developed: recruitment is dependent on new client wins, yet to grow and retain clients, companies need spare workforce capacity. …
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Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads
June 19, 2017
Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …
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Brand on Demand
June 12, 2017
The lazy-days of summer are anything but lazy here at IHAF, as planning for the IHAF Annual Conference & Awards Show is in full swing! This year’s conference, BRAND NEW, is focused on how strong brands connect with consumers, differentiate from competitors, and integrate seamlessly across …
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Getting on the Same Page with Local Affiliates
June 05, 2017
So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they can get their materials delivered and how big their logo or phone number will be. Hardly seems like the right way to run a world-class brand—but the …
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How to Find Stock Images More Quickly
May 30, 2017
Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …
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Designing a Human Space
May 22, 2017
“What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …
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How Design Live: Top 5 Takeaways
May 15, 2017
I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.
This year, seven IHAF …
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7 Tips for Building Your Personal Brand
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
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Want Bragging Rights? Enter the 2017 IHAF Awards!
May 01, 2017
What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.
Over 90 winners emerge from the IHAF …
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Why Do We Call It Content Marketing?
April 24, 2017
Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.
Disruption also creates opportunity, however. …
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