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Inside Bloomberg’s Year on Top
March 04, 2019
Gearing up for their live presentation at the IHAF Leadership Summit in April, Bloomberg Studio’s operations and project management lead, Erin Kennedy, reflects on how being named In-House Agency of the Year impacted her 100-person team, with advice for those considering a run for the title in 2019. …
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Meet a Member: Lori Baluta of Discovery, Inc.
February 25, 2019
This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …
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Is a Virtual Model Right for Your Team?
February 11, 2019
With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …
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Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
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McDonald’s to Host Leadership Summit
January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
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5 Things Music Can Do for Your Brand
January 22, 2019
We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.
Here are five things music can do for your brand:
1) Establish leadership. …
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New Year, New Opportunities
January 14, 2019
It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.
One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …
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It’s the Year of Connectedness
January 07, 2019
Twenty-eighteen was quite a year at IHAF and for in-house agencies in general—from press coverage to performance excellence, our members demonstrated that they have what it takes to be truly exceptional.
When companies come to IHAF, they often tell us they join for the content but that the …
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A Year in Review
December 17, 2018
Time flies when we’re networking, learning and sharing with one another. That’s why we’re especially grateful to have such an incredible community of in-house professionals, across a host of industries, who take advantage of all that IHAF has to offer. As we embark on a new year, let’s reflect and …
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Sound Practices: How Audio Mixing Can Elevate Work
December 12, 2018
The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …
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