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Meet the Mavericks at Transamerica
January 06, 2020
“Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.
By listening to customers …
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It’s Your Year—Your Decade!
December 16, 2019
Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.
Our research shows that the penetration of in-house …
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It’s a Wrap—But, Keep Rapping!
November 18, 2019
Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …
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It’s Conference Time!
November 04, 2019
Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.
As a …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
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And the Gold Goes to...
September 23, 2019
July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.
As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …
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Inspiring a Purpose-Driven Creative Culture
August 26, 2019
Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.
In Darren’s …
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Meet Christe Sharp of Garmin International
August 12, 2019
Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.
We reached out to Christe recently to get the Inside Scoop on her team’s global …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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