Big data is spinning the heads of marketers everywhere. Join SIGMA Marketing Insights for this practical webinar on how to translate customer data into deeper insights and data-driven strategies. SIGMA President, Martha Bush, will share dozens of tips and techniques for turning customer data into marketing and sales impact. Learn what data is critical to collect, what questions to focus on in your data mining, techniques for data inquiry, and a framework for using data to drive the customer journey. With 30+ years of data-driven marketing across a host of industries, SIGMA works with clients and agencies to help them get more from their data assets. Make your data smarter; make your marketing smarter. Register today.