Selling TV on a Shoestring

Thursday, May 16 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

Traditionally, networks reach out to big agencies with big budgets to launch and promote their upcoming television shows. It’s an interesting time in media, however, with in-house agencies starting similarly big conversations on much smaller budgets. In this month’s webinar, we’ll hear how AT&T’s in-house agency followed-up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking campaign for Season 2. We’ll talk about working harder and smarter, while identifying opportunities for modest budgets to yield big ideas with impact.

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/ $50.00 USD per seat

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