Events & Competitions
Account Management Revival
Thursday, May 17 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD
Event Details | Webinar
The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house agency consultant, Marta Stiglin, will explore the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.
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