Your in-house agency is up-and-running. You’re producing print, digital, and video content (and earning praise from your peers at the IHAF Awards). What about immersive content using virtual reality, augmented reality or 360 video, offering near-infinite possibilities to engage target audiences? Estimated to become a $140 billion business by 2020, developing communications across such media requires creative talent and technical expertise that differs from traditional video production. In this webinar, Tom Westerlin, Creative Director at Nice Shoes, will take you on an introductory tour of the immersive media marketplace including basic definitions, available technology, and trends you need to know to encourage consumer adoption.