• Are You Agile-Inclined?

    July 16, 2018

    In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.

    Over 37% of marketing organizations are moving to Agile, making them 3x more likely …

    Read Moreright arrow

  • Waterfall: A Top-Down Approach to Strategic Planning

    September 21, 2015

    In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.

    How? These processes assure agency leaders and account managers not only get the input …

    Read Moreright arrow