Blog Archive
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How Mature is Your Marketing Work Management Model?
January 23, 2023
What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?
Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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How to Find the Right Production Capability
August 01, 2022
2022 has been the perfect storm for marketers. There’s been a collision of new expectations and requirements within the industry. Inflation is reducing available budgets. Economic pressures are making markets nervous. Sustainability is top-of-mind in every boardroom. And frugality has moved up the …
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How to Handle One-Off Design Requests
July 25, 2022
One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …
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These Companies Can Help You Succeed
July 18, 2022
Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …
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Measuring the Value of Creative Operations
October 04, 2021
Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.
Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …
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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
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Members Helping Members
April 08, 2020
In the spirit of connectivity upon which IHAF was founded, a handful of our supplier members have stepped up to support their corporate counterparts with special discounts and resources to help in-house agencies lighten the load. As you look for ways to support your respective corporations from …
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Planning with Vision for the Copper Giants™
February 03, 2020
Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …
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What to Expect in Digital in 2020
January 20, 2020
Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …
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