Why UGC Is Becoming a Go-To Strategy

March 28, 2022

• by Gavin Anstey, Cinebody

Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …

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