Data-Driven Marketing: It Takes a Village

August 29, 2016

• by Martha Bush, SIGMA Marketing Insights

At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.

Speaking with Judy …

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