Changing Your Relationship Status

June 02, 2014

• by Bryan Killiany, CVS Caremark

As the service-minded design group that once was blossoms into a strategic superpower within your organization, you’ll find your team’s credibility growing—and your responsibilities tripling. What do you mean you can’t design an award-winning logo, lead an international conference call, present …

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Creative Respect: Earn It, Don't Expect It

May 26, 2014

• by Patrick Hnath, Santander

Over my career, I’ve had many conversations with in-house creative colleagues related to getting respect from clients. Actually, I had one last week. Common refrains include, “They just don’t get it” or “They don’t understand design” and my personal favorite, “They’re art directing me!” So, how do …

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Are You Stuck in 51/49 Thinking?

May 19, 2014

• by Marta Stiglin, Stiglin Consulting

A number of years ago, when I was at Bose, we embarked on a transformative journey—a journey to eradicate 51/49 thinking. What is 51/49? It’s a term we used to characterize the balance of power between the in-house agency and its clients. On one hand when you’re in house, you all work for the same …

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Keying In on KPIs

May 14, 2014

• by Maureen Hartigan, Putnam Investments

Taking the time to establish annual success metrics for your in-house agency may not sound like fun to a creative team, but it can reap rewards throughout the year—particularly when it comes to managing clients. Nothing boosts success better than clearly defined key performance indicators (KPIs) …

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Managing Clients with a Creative Spark

May 12, 2014

• by Michael Herrera, Schneider Electric

I often hear that in-house client relationships can be like walking a fine line of diplomacy, where negotiation can determine the creative direction. Well, I think it’s the creative process that can determine the direction of the relationship.

The Creative Advantage. Having world-class creative …

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