Sonic Branding for the Modern Marketer

January 16, 2018

• by Jack Bradley, HiFi Project

I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

Read More