Modular Content: A Leading Opportunity for Your In-House Agency

October 13, 2021

• by Kevin Groome, Pica9

In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …

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