Risks and Safeguards Every In-House Media Buyer Should Know

November 29, 2021

• by Susan Kantor, Alliance for Audited Media

One benefit to moving media buying in house is greater control over your media spend. But the digital-media supply chain can be complex, confusing and opaque. Consequently, marketers risk wasting a portion of their spend on ads that get served to bots instead of humans.

It’s important to …

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