Blog Archive
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The IHAF Awards: It's a Whole New Year
April 19, 2021
We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …
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Why Do We Call It Content Marketing?
April 24, 2017
Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.
Disruption also creates opportunity, however. …
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In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
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Lessons from Four Harmonious Friends
August 10, 2015
When we were younger, team building happened all the time—without us even realizing it. As children, we learned how to get along in the sandbox, to share and play nicely with other kids. I’m reminded of an old folktale: The Four Harmonious Friends—Bird plants a seed; Rabbit waters it; Monkey …
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Keeping It Light
December 01, 2014
At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …
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