Blog Archive

  • hands holding smartphone recording a UGC video of people in public

    Why UGC Is Becoming a Go-To Strategy

    March 28, 2022

    Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …

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  • smartphone on a tripod shooting a photo of a purple flower

    It's Time to Evolve User-Generated Content

    July 19, 2021

    Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …

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  • Tools for Marketing Tools

    August 18, 2014

    One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”

    While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …

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  • The Journey from Print to Digital

    April 16, 2014

    Ah, the journey from print to digital. Can we get there from here? Yes, we can. Is it a direct route? Nope.

    Evolving with business today is harder than ever. There isn’t a speed limit. The autobahn is wide-open. And in-house agencies are faced with a dilemma: How do we stay relevant, continuing to …

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Blog Archive