Creative Respect: Earn It, Don't Expect It

May 26, 2014

• by Patrick Hnath, Santander

Over my career, I’ve had many conversations with in-house creative colleagues related to getting respect from clients. Actually, I had one last week. Common refrains include, “They just don’t get it” or “They don’t understand design” and my personal favorite, “They’re art directing me!” So, how do …

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