Blog Archive
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The Crystal-Clear Winner
June 15, 2015
Each year, numerous winners leave the IHAF Awards Show with accolades in hand. Only one team, however, walks away with the coveted, crystal Best of Show trophy—the clear stand-out among all of the work submitted that year.
The Best of Show winner is chosen at the end of a day-long process where …
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Jump Start Your Creative-Development Process
June 11, 2014
As an in-house agency, you have a choice. You can have a closed ideation ecosystem or one that pushes the boundaries and opens up the ideation process to a broader team. IHAF Member, Vistaprint, recently proved that the latter choice can jump start the creative process.
Vistaprint's in-house …
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Why Awards Matter (Even When They Don’t)
June 04, 2014
In the external agency world, awards are everything. A creative director early in my career once told me to give the client Headline A (the better headline), even though I told him they would probably reject it. I knew that Headline B was also effective and was probably the one they’d want because …
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