Preflight Checklist: What to Do Before Hitting Send

December 11, 2017

• by Kurt Dommermuth, Serious Email

Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

The Fundamentals

● From Name: …

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