July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
April 29, 2019
Jessica Cipolla-Tario is SVP of Advertising & Content at MGM Resorts International, a global hospitality and entertainment company operating destination resorts including best-in-class hotels, casinos and more. In this week’s Inside Scoop, Jessica talks about her team’s recent rebrand, the …
March 18, 2019
Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …
December 18, 2017
Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.
The Purpose of a Brief. The writer and/or …
August 21, 2017
There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
November 21, 2016
Immediately following the recent presidential election, I found myself delivering a keynote presentation on Change at the IHAF conference—appropriately entitled, Ready or Not. My topic wound its way through the psychology of change reactions, Theory U and The Dark Night of the Soul (or what happens …
August 29, 2016
At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.
Speaking with Judy …