Blog Archive
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Creativity Born Out of Structure
June 29, 2015
Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure.
Technology, process, organizational design, and purposeful management trump latte machines, foosball tournaments and in-house yoga classes when it comes to encouraging innovation. …
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Brand. It’s All Global, Isn’t It?
March 03, 2014
Brand is such a far reaching term, and its meaning has evolved dramatically over the past decades. Years ago, brand most likely referred to the logo or identifier a company used to distinguish itself in the marketplace, plain and simple. But when consumers began seeing more brands in more marketing …
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