Measuring the Value of Creative Operations

October 04, 2021

• by Síle Cleary, Screendragon

Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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