Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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Creative Content Trends for 2022 & Beyond

December 20, 2021

• by Saskia Johnson, We Are Amnet

In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.

The State of the Industry: Producing Creative …

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3 Hidden Truths About In-Housing (and how to solve them)

August 02, 2021

• by Manu Mathew, Ad-Lib.io

Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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How to Validate Your Creative Instincts and Sell Your Best Work

May 03, 2021

• by Brian Frankel, Monet Analytics

There is an exciting new way to measure how people truly think and feel about creative content. For the first time ever, your in-house agency can tap into subconscious emotions to bolster consumer insights, validate your creative instincts and sell your best work.

This new science was built on …

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