Blog Archive
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3 Tips for Stronger Data Storytelling
March 20, 2023
How do you tell a story with data? You start by making sure the key message is clear to your audience.
In-house agencies are often asked to perform miracles and turning data into visuals is no exception. It’s a common experience: your internal client needs an infographic but instead of …
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Get Ready to be Uncensored
November 07, 2022
With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.
Check In and Relax. Report to the Westin Copley, check in at our …
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United and Uncensored
September 26, 2022
We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …
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Roundtable Recap: The More You Know
June 27, 2022
While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.
Each virtual …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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Individual Growth Leads to Collective Success
April 26, 2021
Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.
When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …
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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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Investing in People Beyond Positions
February 01, 2021
Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.
At HP Studio, we believe in hiring people, helping them identify their skills, and …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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