In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

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Sonic Branding 101

October 02, 2023

• by Jack Bradley, HiFi Project

Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.

Even some of the language can be …

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Boldly Forward to a New Org (Not a Re-org)

September 11, 2023

• by Duncan James, Been There Done That

We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

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Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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How Mature is Your Marketing Work Management Model?

January 23, 2023

• by Eric Rotkow, Zee Jay Digital

What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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If Your WX Is Broken, Your CX Is Too

October 17, 2022

• by Eric Rotkow, Zee Jay Digital

For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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The Importance of Authenticity & UGC in Talent Acquisition

August 29, 2022

• by Gavin Anstey, Cinebody

Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

A job is no longer just …

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Trends in Offshore Creative Production

August 15, 2022

• by Saskia Johnson, We Are Amnet

The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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