In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

Read More

What’s Your Purpose?

September 25, 2023

• by IHAF Staff

Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

Read More

Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

Read More

Elevate Internal Comms with the Power of Storytelling

August 14, 2023

• by Tyler McWilliams, Another Age Productions

With over five years’ experience producing internal communications and messaging for The TJX Companies, our team has discovered a powerful truth: effective storytelling is just as important inside an organization as it is on the outside.

You see, internal communications play a vital role in …

Read More

High-Performing Teams, Glory Awaits!

July 17, 2023

• by Olivia Brown, IHAF

Every day, your in-house agency makes big wins. From developing breakthrough creative to delivering record-high ROIs, your team does it all. Do you ever take the time to pause and celebrate all that you do? All too often, high-performing internal agencies are so focused on business as usual that …

Read More

Overcoming the Challenges of Going In House

June 05, 2023

• by Andrew McKechnie, Been There Done That

You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

Read More

Addressing Change Fatigue

February 20, 2023

• by Peter Petralia, Modern Craft

2022 was predicted to be the year when things would return to normal. 

But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly. 

This is no surprise. Even before COVID we were dealing with …

Read More

Escape the Commodity Trap—Become a Trusted Advisor

December 07, 2022

• by Greg Morrell and Allen Singer, AgencyAgile

When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

Read More