Blog Archive
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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365 Days of One Brand
June 21, 2021
I recently concluded my first year at iCIMS, marking the longest period of my career where I was embedded in a single brand. As someone who cut their teeth riding the external agency high of parachuting into several clients at once, the idea of getting to know every nook and cranny of just one …
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Greater DE&I: It's Simply a Better Way
June 14, 2021
“Do the best you can until you know better. Then when you know better do better.”- Maya Angelou
The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …
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How Partnering Offshore Can Boost Productivity
June 07, 2021
The speed of adoption of companies who are looking to bring on offshore partners has accelerated in the past 12 months. As remote work increased due to the global pandemic, so has the willingness to utilise borderless talent for ongoing production support.
The offshore market has also matured, …
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Individual Growth Leads to Collective Success
April 26, 2021
Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.
When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …
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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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Investing in People Beyond Positions
February 01, 2021
Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.
At HP Studio, we believe in hiring people, helping them identify their skills, and …
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