Blog Archive
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Avoiding Buyer’s Remorse When Shopping for a DAM System
August 28, 2017
Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …
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Eight Cities, Eight Conversations—One Dynamic Experience!
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
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How to Find Stock Images More Quickly
May 30, 2017
Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …
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In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
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Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
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And the Oscar Goes to… Proofreading!
March 06, 2017
In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.
What I’m referring to, of course, is the mistaken …
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How to Customize Your Marketing for Millennials
February 27, 2017
Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.
To better understand how to market to millennials, we …
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Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
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The Ultimate Guide to Membership
January 09, 2017
With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!
The …
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The Physics of Change
December 19, 2016
You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …
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