How Connected TV Fits in 2021 Media

January 18, 2021

• by April Weeks, Centro

The growth of connected TV usage has accelerated exponentially giving way to further consideration for ad dollars this year. In 2019, media buyers began realizing CTV’s potential as viewing increased and advertising opportunities and products expanded. In 2020, viewership and advertising dollars …

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What's Next for In-House Agencies?

January 04, 2021

• by Emily Foster, IHAF

In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …

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Letting Go of the Leash

November 30, 2020

• by Jens Peterson, IHAF

“Either you believe you are creative, or you don’t. And either way, you’re right.”

That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …

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Now Virtual, Still Awesome

October 12, 2020

• by Jens Peterson, IHAF

Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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Are You Listening? If Not, You’re Missing Great Stories

September 28, 2020

• by Rebecca Sommers, Garmin International

Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …

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It’s a Wrap—But, Keep Rapping!

November 18, 2019

• by IHAF Staff

Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …

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It’s Conference Time!

November 04, 2019

• by IHAF Staff

Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.

As a …

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What I’ve Learned Interviewing 20 In-House Leaders

October 21, 2019

• by Robert Berkeley, Express KCS

In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …

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