Blog Archive
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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Claim Your Spot at the Top
August 08, 2022
Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.
IHAF welcomes …
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Designers, Don’t Go It Alone
July 06, 2022
On the long list of foolish decisions I’ve made, opening my own design shop right after receiving my design degree is right up there. I didn’t know what I didn’t know. I had a desk. I had a computer. I had big dreams. Open for business.
As time went on, I started seeing a sameness to my designs …
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Meet In-House Experts & Aces This Month
April 04, 2022
Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.
The Next Generation of Marketing Excellence. True marketing expertise includes …
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Should I Outsource When I Have a Great In-House Team?
March 14, 2022
To outsource, or not to outsource? It’s a question many in-house agencies (IHAs) ask themselves. After all, there are many plus points to keeping creative production in-house. Your team lives and breathes the brand. They have unique knowledge and they are also more invested in the business. Right? …
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Creative Is More Than an Adjective in a Job Title
February 21, 2022
Albert Einstein once said, ”Creativity is intelligence having fun.”
Good one, Albert.
I believe that whole-heartedly. I’m not imagining a crafts project here, one where you follow instructions or a tutorial to recreate someone else’s idea—not that there’s anything wrong with that. It’s an …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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Join Us with Confidence
October 11, 2021
It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.
For corporate …
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Fostering Inspiration & Connection at Capital One
August 30, 2021
Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a …
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