Blog Archive
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Keying In on KPIs
May 14, 2014
Taking the time to establish annual success metrics for your in-house agency may not sound like fun to a creative team, but it can reap rewards throughout the year—particularly when it comes to managing clients. Nothing boosts success better than clearly defined key performance indicators (KPIs) …
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Managing Clients with a Creative Spark
May 12, 2014
I often hear that in-house client relationships can be like walking a fine line of diplomacy, where negotiation can determine the creative direction. Well, I think it’s the creative process that can determine the direction of the relationship.
The Creative Advantage. Having world-class creative …
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Hey Clients, Don’t Drink and Draw
April 28, 2014
At the ripe old age of 24, I was given the unique opportunity to design a complete corporate identity for a commercial real estate development that was to be erected on the South Shore of Massachusetts, a region that runs south of Boston along the shoreline of the Massachusetts and Cape Cod Bays. I …
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Operational Excellence: It’s How We Do It
February 03, 2014
Some years ago I had the privilege of attending an industry event that included CFOs from top-shelf advertising agencies. At the time, I had been in my current role for a short time. I was eagerly seeking nuggets of wisdom that I could apply to the day-to-day operation of the in-house agency for …
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Is Your Approach to Leadership Instinctive or Deliberate?
December 16, 2013
As a manager, I never gave much conscious thought to the principles of leading. I simply dealt with daily issues as they arose without considering how to implement a particular approach to leadership. With my career in transition, I’ve been meeting with people to discuss new opportunities and I’ve …
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Leading Your Team to Greatness
December 11, 2013
Whether you lead the creative, account, production or entire internal agency team, helping your group be recognized, valued and positioned for success within your organization takes focused initiative. It takes more than just putting out good work to get your team in the limelight.
To lead your …
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Meet a Member: Wade Franks
December 09, 2013
Wade Franks leads Torque Creative—the 62-person internal agency at TTI Group, an international company that designs, manufactures and markets power tools and household appliances for brands ranging from Ryobi and Craftsman to Hoover and Oreck. Torque Creative was recently honored as a finalist for 2 …
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