Now Virtual, Still Awesome

October 12, 2020

• by Jens Peterson, IHAF

Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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Working From Home? Improvise Like the Utah Jazz.

September 14, 2020

• by David Blain, Saxton Horne Communications

For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

Then, COVID-19 hit …

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Never Tried Temp-to-Hire? Now Is the Time.

August 17, 2020

• by Mary Truslow, Communications Collaborative

Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …

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There Can Only Be One Top Shop—Is It Yours?

August 03, 2020

• by Jens Peterson, IHAF

Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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Staying Creative Through Crises May Save Us All

June 01, 2020

• by Tara DeZao, Oracle

Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

So, how …

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Keeping it Fresh at Deloitte

April 27, 2020

• by Jens Peterson, IHAF

The best in-house agencies strike an artful blend of consistency and innovation to drive growth. Deloitte’s Green Dot Agency (GDA) does just that while investing in key areas like talent, strategy and global partnerships. See how it’s done in this video from GDA, a recent finalist for IHAF's In- …

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Planning with Vision for the Copper Giants™

February 03, 2020

• by Clifford Stevens, Liberty Mutual

Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …

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It’s a Wrap—But, Keep Rapping!

November 18, 2019

• by IHAF Staff

Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …

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