Blog Archive
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Finally, Some Good News
April 13, 2020
Don’t be fooled by what’s already felt like the longest year ever. Entry season for the 2020 IHAF Awards just opened, which means we’ll soon meet again to toast the winners. Will your in-house agency take the stage when we celebrate?
If you’ve never been to the IHAF Conference & Awards or just can’ …
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The Cooler Stampedes with John Cena
March 16, 2020
Celebrating the creative achievements of our members is one of our favorite things do to here at IHAF. So, when The Cooler launched its recent campaign for Experian Boost featuring former pro wrestler turned actor/commentator, John Cena, we were all cheers.
The in-house agency at Experian, a.k.a. …
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Meet Electro—2019’s In-House Agency of the Year
March 02, 2020
Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”
Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …
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Planning with Vision for the Copper Giants™
February 03, 2020
Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …
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What to Expect in Digital in 2020
January 20, 2020
Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …
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Meet the Mavericks at Transamerica
January 06, 2020
“Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.
By listening to customers …
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It’s Your Year—Your Decade!
December 16, 2019
Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.
Our research shows that the penetration of in-house …
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It’s a Wrap—But, Keep Rapping!
November 18, 2019
Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …
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It’s Conference Time!
November 04, 2019
Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.
As a …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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