Blog Archive
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Our Roundtables Have Turned
May 02, 2022
There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …
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Meet In-House Experts & Aces This Month
April 04, 2022
Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.
The Next Generation of Marketing Excellence. True marketing expertise includes …
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Should I Outsource When I Have a Great In-House Team?
March 14, 2022
To outsource, or not to outsource? It’s a question many in-house agencies (IHAs) ask themselves. After all, there are many plus points to keeping creative production in-house. Your team lives and breathes the brand. They have unique knowledge and they are also more invested in the business. Right? …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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Creative Is More Than an Adjective in a Job Title
February 21, 2022
Albert Einstein once said, ”Creativity is intelligence having fun.”
Good one, Albert.
I believe that whole-heartedly. I’m not imagining a crafts project here, one where you follow instructions or a tutorial to recreate someone else’s idea—not that there’s anything wrong with that. It’s an …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Creative Content Trends for 2022 & Beyond
December 20, 2021
In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.
The State of the Industry: Producing Creative …
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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It's Conference Time, Everybody!
November 08, 2021
No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …
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