Blog Archive
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
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32 T-Shirts: The Importance of Image Metadata
December 06, 2021
Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Presentations: Separating Good from Great
October 25, 2021
Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.
But what truly separates “good” from “great” when it comes to presentations? …
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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Modular Content: A Leading Opportunity for Your In-House Agency
October 13, 2021
In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …
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Join Us with Confidence
October 11, 2021
It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.
For corporate …
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Not Everyone Is Your Best Friend
September 20, 2021
Differentiate your strategy for loyal customers and everyone else.
Over the last several years marketers have come to depend on audience-led strategies as a means for identifying their consumers, targeting their advertising, managing frequency and measuring marketing success. Most every marketer …
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Make Your Next Creative Campaign Sing
September 13, 2021
Popular music has a way of catching the attention of consumers and, over the past year, advertisers haven’t been shy about licensing it for TV and digital campaigns. Social platforms like TikTok have also opened the floodgates for new artists, hits and jingles to explode at a moment’s notice.
Once …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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