• Pull Up a Chair at Our Regional Roundtables

    April 03, 2023

    • by Olivia Brown, IHAF

    In June, in-house professionals are coming together to share experiences and exchange ideas in seven cities across the US and Canada. That’s right, the In-House Agency Roundtables are back—a collection of three-hour discussion groups for those looking to network and learn with other in-house …

    Read Moreright arrow

  • Getting Your Priorities Straight

    May 30, 2022

    It’s the best and worst time to be a marketing leader. So many options and opportunities. And, on the flip side, more pressure than ever to deliver results—and do it fast. 

    For most of us, the demands of the day-to-day are relentless. The fact that you’re reading this means you are likely ready to …

    Read Moreright arrow

  • In-House Trends for 2022

    January 03, 2022

    • by Emily Foster, IHAF

    Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.

    Insourcing more digital and media functions …

    Read Moreright arrow

  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

    Read Moreright arrow

  • The Need for Speed—How to Get Great Ideas to Market Faster

    July 12, 2021

    A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.

    Covid has accelerated the need for brands and in-house agencies, in particular, to …

    Read Moreright arrow

  • Resilience to Reinvention: The IHAF Conference & Awards

    June 23, 2021

    • by Jens Peterson, IHAF

    They moved mountains in the pandemic—and as the world reopens, in-house agencies are poised to keep climbing. The next IHAF Conference & Awards covers Resilience to Reinvention: how in-house teams bested an era fraught with challenges, and how to apply what they’ve learned to reach new heights in …

    Read Moreright arrow

  • shot of Universal Orlando grounds

    5 Ways We Keep Our Creative Universe Fresh

    May 24, 2021

    It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …

    Read Moreright arrow

  • Covid or Not, It's Time for Virtual Creativity

    March 29, 2021

    It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …

    Read Moreright arrow

  • Finding Creativity Through Pause

    November 09, 2020

    Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.

    How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …

    Read Moreright arrow

  • Are You Listening? If Not, You’re Missing Great Stories

    September 28, 2020

    Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …

    Read Moreright arrow