Darren is Vice President of Marketing at Cineplex Entertainment, one of Canada’s leading entertainment and media companies. Darren runs the high-performing in-house agency, built from the ground up that services Cineplex’s business ecosystem. His team’s responsibilities range from brand and identity, to and editorial and creative strategy, to interactivity and gamification. Previously, Darren led Canada’s most-watched entertainment news television program and had various news roles covering leading world events. He is also an advisor and judge with the Canadian Marketing Association.