• Advancing Your Client/Creative Relationships

    June 16, 2014

    Relationships between creative team members and clients can be good, bad or downright ugly. Whatever it is, your goal should always be ongoing improvement of your client relationships.

    The interaction between clients and creatives during projects often invites opportunities for conflict. When …

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  • Meet Two New Board Members

    February 17, 2014

    This month, IHAF is exploring the topic of Operational Excellence and what it means to in-house agencies. As part of this series, I asked the two newest members of IHAF’s Board of Directors, Mark Gibson, Assistant VP of Creative Services at State Farm and Wayne Barringer, Director of Creative …

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  • Do You Want it Fast, Cheap or Good?

    February 10, 2014

    We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …

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  • Operational Excellence: It’s How We Do It

    February 03, 2014

    Some years ago I had the privilege of attending an industry event that included CFOs from top-shelf advertising agencies. At the time, I had been in my current role for a short time. I was eagerly seeking nuggets of wisdom that I could apply to the day-to-day operation of the in-house agency for …

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  • Meet a Board Member

    July 24, 2013

    • by IHAF Staff

    IHAF Board member, Kim McNeil, knows a thing or two about workflow. As VP of Operations and Vendor Management for FCA, the in-house agency at Fidelity Investments, Kim is responsible for all staffing, infrastructure and process management initiatives. IHAF caught up with Kim recently to get her …

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  • Data Deep Dive

    July 24, 2013

       Earlier this year, IHAF published its In-House Agency Report Card—a study capturing performance feedback from over 200 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. The results showed that clients rate internal …

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