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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
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Staying Creative Amid the Challenges of 2020
December 07, 2020
The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Meet the Sponsors
October 26, 2020
Behind every in-house agency is a mix of partners and providers in key support roles. Several of them deserve our thanks for their generosity in helping to bring the fast-approaching IHAF Conference & Awards to life. Find new solutions to keep your team effective and agile—meet the sponsors behind …
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Now Virtual, Still Awesome
October 12, 2020
Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …
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Are You Listening? If Not, You’re Missing Great Stories
September 28, 2020
Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …
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Working From Home? Improvise Like the Utah Jazz.
September 14, 2020
For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!
Then, COVID-19 hit …
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Are You Ready to Activate Programmatic Media?
August 31, 2020
Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …
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Never Tried Temp-to-Hire? Now Is the Time.
August 17, 2020
Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …
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