• Looking to Hire? Know Your Audience.

    March 06, 2015

    Know your audience. Every good marketer understands this. And it’s a principle that directly applies to hiring and retaining talent, as well. Every day, I speak with candidates looking for jobs and considering job offers. And I can attest that if you want to attract the best and brightest at all …

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  • Three Cheers (and Chances) for Professional Development

    March 02, 2015

    • by Emily Foster, IHAF

    Professional development is an important part of increasing the contribution of your in-house team. That’s why IHAF’s online seminar series is focused on programming that can boost your effectiveness by teaching new skills. Over the next few months, IHAF is offering three professional development …

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  • Boeing’s In-House Agency Soars to New Heights

    February 23, 2015

    While outside agencies host a revolving door of clients, we are perfectly happy with one. And it’s a big one. In fact, we have the coolest customer on the planet—The Boeing Company, designer and builder of some of the most important aerospace products in history.

    We are Creative & Information …

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  • Setting Goals & Scoring Big with Team IDEA

    February 16, 2015

    One of the beauties of being an in-house creative agency is that you interact with your clients every day, even after a project is over. Building those relationships outside of a work product gives clients the opportunity to provide informal feedback on a daily basis, whether you’re meeting about …

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  • Does Your In-House Agency Have a Mission?

    February 11, 2015

    Every workday, in-house agency teams are focused on tasks to punch their lists, complete their projects and move the needle. With dwindling resources and burgeoning workloads, it’s easy to get caught in the deadline-driven grind. Skilled management can elevate morale and keep employees motivated by …

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  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

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  • Ready, Set, Goals!

    February 02, 2015

    A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.

    One of the things I see in-house …

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  • We’re Focused on YOU

    January 26, 2015

    Last Friday, the IHAF Board of Directorsgathered to formally kick-off our 2015 program and to begin laying the groundwork for 2016. Now, I know what you must be thinking, “You’re focusing on 2016 already?” Well no, actually, we’re focusing on YOU. You see, at the close of each year, we survey our …

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  • Mark Your Calendars—Events Galore!

    January 21, 2015

    • by Emily Foster, IHAF

    Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …

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  • Ringing in the New!

    December 29, 2014

    Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …

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