• Data-Driven Marketing: It Takes a Village

    August 29, 2016

    At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.

    Speaking with Judy …

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  • Are You Taking Advantage of IHAF?

    July 25, 2016

    • by IHAF Staff

    Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.

    IHAF members …

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  • Learning About Omni-Channel Marketing

    July 11, 2016

    • by IHAF Staff

    “The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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  • Meet ChRiS

    June 13, 2016

    • by Davielle Pierrette, IHAF

    Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

    ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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  • It’s Time to Huddle!

    June 06, 2016

    • by Davielle Pierrette, IHAF

    This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …

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  • OOH + Mobile: A Natural Pairing?

    May 23, 2016

    Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.

    Well, this is not a silver bullet blog post on …

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  • Why Is My Job Req Still Open?

    May 16, 2016

    Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”

    Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs  …

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  • Improving Client Relationships is Easier than You Think

    April 18, 2016

    Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …

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  • Adobe Training in Small Doses

    February 01, 2016

    • by Dave Weinberg, Adobe

    A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …

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  • Can This Relationship Work?

    October 19, 2015

    We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …

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