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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
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Staying Creative Amid the Challenges of 2020
December 07, 2020
The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Now Virtual, Still Awesome
October 12, 2020
Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …
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Working From Home? Improvise Like the Utah Jazz.
September 14, 2020
For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!
Then, COVID-19 hit …
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Are You Ready to Activate Programmatic Media?
August 31, 2020
Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …
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Never Tried Temp-to-Hire? Now Is the Time.
August 17, 2020
Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …
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The New Normals for Branded Content
July 20, 2020
In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …
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What Awards Season Looks Like in 2020
July 06, 2020
The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.
Perhaps the biggest change is the call-for-entries process …
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Creative Problem Solving for In-House Agencies
June 22, 2020
In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …
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