Proving the Value of Your In-House Agency

September 18, 2017

• by IHAF Staff

One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …

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Does Your In-House Agency Move Mountains?

July 17, 2017

• by Davielle Pierrette, IHAF

This year marks our seventh annual In-House Agency of the Year competition—that means it’s our seventh year of recognizing teams that move mountains, overcome obstacles, and consistently go the extra mile to enable the success of the businesses they support. In other words, our In-House Agency of …

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How to Find Stock Images More Quickly

May 30, 2017

• by Anne Renehan, Adobe

Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …

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Engaging Consumers with Playable Mobile Ads

February 13, 2017

• by Yariv Erel, justAd

Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …

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Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)

November 28, 2016

• by Jon Friedman and David Grabel, Vistaprint

Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?

The answer: a design …

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IHAF Awards: The Results Are In!

September 12, 2016

• by Davielle Pierrette, IHAF

How many judges does it take to pick a winner? Well, that depends on what awards show you’re talking about. For the IHAF Awards, our panel of 14 expert judges recently scored hundreds of submissions across 32 categories to converge on 96 Gold, Silver and Honorable Mention winners along with one …

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Data-Driven Marketing: It Takes a Village

August 29, 2016

• by Martha Bush, SIGMA Marketing Insights

At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.

Speaking with Judy …

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Helping Clients Appreciate Big Ideas

August 15, 2016

• by IHAF Staff

After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”

If this sounds like déjà vu, the …

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